- Total revenue from contextual advertising 280 000 UAH
- Advertising costs 22 500 UAH
Initial data
Subject: sale and installation of video surveillance cameras.
Region: Kharkiv and region.
Analysis period: 1 month.
Promotion tools: advertising in Google AdWords, advertising in Yandex.Direct.
Client’s advertising expenses: 22 500 UAH.
Margin: 27%
ROI: 236%
Client’s income (data from the CRM system): 280,000 UAH.
