Marketing support.

Like any other service, marketing outsourcing involves the transfer of the entire range of work or individual functions to an external contractor. Usually, advertising agencies act as external performers, in whose staff there are specialists in all the necessary areas to perform the outsourced work.

It all depends on which part of the work the customer outsources. At a minimum, this may be the launch and maintenance of advertising campaigns on Google and/or social networks.
If we take it globally, marketing support includes a whole range of promotion services: strategy development, competitor analysis, target audience identification, media plan development, preparation of promotional materials, placement and control of advertising materials, and performance analysis.

Benefits of outsourcing functions include the following:
1. Professionalism. Specialists who constantly accompany a large number of projects have their tactics and strategies; they have more data and technologies, which leads to better results.
2. No need to hire employees, which reduces the labor costs of the entire marketing department.
3. When hiring an employee in the company's staff, you get one highly specialized employee. While outsourcing, you get a whole team of specialists in different areas.

Outsourcing the functionality is not practical for large companies that maintain their own marketing department. But this is a profitable solution for small and medium-sized businesses.
Outsourcing digital marketing support will be beneficial for:
· small companies that do not make sense to keep a marketing department;
· companies that have several marketers on staff, and the amount of work is very large - in such cases, you can transfer part of the functionality to external performers;
· for sole proprietors who do not have knowledge in digital marketing or in cases where their own efforts do not bring results;
· for companies that want to reduce the growth of marketing costs.

Comprehensive marketing support involves the development of a strategy and its phased implementation. As part of the comprehensive support service, the AROUND WEB team will analyze the market and competitors and determine the target audience for your company/service. Based on the data received, we will develop a digital marketing strategy. We will determine the promotion channels for which we will prepare advertising materials. As the strategy is implemented, it will be analyzed and monitored. In addition, each stage will be coordinated with you, and you will receive monthly progress reports.

There is no single answer, and the cost is usually determined in the process of negotiations. This is due to what goals need to be achieved and what tasks are set for the agency. The transfer of functions also plays an important role in determining the cost. The larger part of the functionality you plan to outsource, the higher the cost of the service will be.