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PPC Management Services.
PPC — is the main type of advertising on the Internet. Ads are shown at the user's request in the search results of Google, Bing, and other search engines.
Work process
You can order Google AdWords and Bing Ads contextual advertising settings today from a thousand plus one firms. But for negligent self-taught advertisers not to waste your money, you need to hire professionals with "direct" hands, competent speech, and appropriate certification.
Setting up contextual advertising
If you are interested in exploring our full-fledged algorithm for setting up contextual advertising on Google, you can read the checklist:
STEP 1 - Preparation
1. Studying the competitive environment 1.1. Competitor research in search advertising 1.2. Evaluation of competitors' media advertising (banner and video ads) 1.3. Finding ways to differentiate the product 2. Collecting the semantic core (key database) 3. Approximate calculation of the monthly number of potential clicks based on: — demand — level of competition — average CTR (click through rate) in the niche 4. Building a strategy and tactics for conducting an Advertising Campaign 4.1. Setting marketing goals for contextual advertising 4.2. Determination of the desired result of the Advertising Campaign 5. Ad cost forecast 5.1. Click cost monitoring 5.2. Budgeting for search advertising, taking into account the potential number of clicks and the average cost per click 5.3. Approval of the cost of branded (media) campaigns in the Display Network with the customer 5.4. Determination of costs covering remarketing needs
STEP 2 - Setting up the analytics system
1. Integration of codes Google Tag Manager & Google Analytics + Metrics per resource 2. Setting goals for ads and events using Google Tag Manager 3. Collect targeted users for remarketing from Analytics 4. Import conversions and audiences from Analytics to Google Adwords 5. Then, we set up Google Analytics and Metrics to display the correct indicators: a. Exclusion of the IP of the Customer and the Contractor b. Running a script to correctly display the bounce rate (for Landing Page) c. Attaching Shortcuts for convenient viewing of statistics by the Customer
STEP 3 - Setting up AC on the Google Search Network
1. Account registration 2. Create an Advertising Campaign 2.1. Indication of geotargeting and language targeting of advertising 2.2. Specifying a schedule for showing ads 2.3. Debugging ad serving for mobile devices 3. Segmentation of requests into separate groups 4. Cross-backing phrases in all groups 5. Writing texts for search (standard + mobile ads) 6. Setting up extensions in accounts: quick links, clarifications, phone numbers, addresses, and more for Google Adwords 7. Configuration of re-display ads on search 8. Debugging dynamic search campaigns
STEP 4 - Setting up remarketing and retargeting
1. Splitting audiences to re-show ads 2. Creating remarketing for different audiences, with unique calls 3. Preparation of terms of reference for the designer for rendering banners
STEP 5 - Setting up the CDN
1. Setting up ads targeting the client base of competitors 2. Debugging targeting to relevant sites (with preliminary manual selection of sites) 3. Targeting configuration for interested users by Google audiences 4. Setting up campaigns targeting Youtube + clarification with keywords 5. Run video ads in GDN 6. Development of TOR for a designer to create banners
When working on a project, our PPC specialists use a variety of software tools. Some of them are the company's own developments, but some are available for general use.
Let's do a cool project together.
Advertising effectiveness
How to improve contextual advertising
Our goal is not to "set and forget". We analyze the data from your resource daily and optimize the advertising campaign on Google. We reduce the cost of clicks and improve the quality of ads, which means we bring customers to you at the lowest cost.
Advertising testing
We constantly monitor the performance of ads in the Google search engine. With the help of A/B testing and a deep check of the resource, we determine only those calls that help you sell and cut off all unnecessary.
Responding to user behavior
We analyze what visitors like and dislike. Based on this, we improve both advertising and portal pages. As a result, you get more hits and customers for less money.
Phrase effectiveness monitoring
Do you want to make sure that PPC funds are spent wisely? We'll set ROI goals, enable a smart bidding algorithm, and add all queries that didn't lead to purchase to the list of negative keywords.
Cost
Cost of contextual advertising setup
We give battle to commissions from budgets and believe that any agency that takes % of advertising costs for services is primarily interested in inflating it.
Therefore, we offer an honest form of payment of your choice: a fixed cost or a fee per lead.
525
– $
1400
5
– $ per lead
55
Reporting
You don't have to worry about the progress of your PPC campaign. All data is in front of your eyes. You will receive:
Monthly reporting on every penny spent on advertising!
Regular communication with a personal manager for contextual advertising
What is included in the report?
What queries come to your site, and how effective they are. What users do on the site. How much does each client cost. How can you save on contextual advertising without losing applications, efficiency, and so on
But we tell even more:Expenses
Our team will show you what queries and campaigns are spending money on so you know what you're getting in return for PPC.
Payback
We integrate an algorithm that reads each keyword that leads to order on the site. This is how we find out which phrases are effective on Google and which are not.
Data at your fingertips
You always have full access to all information. Everything we see, you see.
We worked with the largest aggregator sites, construction and automotive brands, eCommerce and SaaS companies, and representatives of the legal, furniture, accounting, medical and HoReCa sectors.
