- Total income from contextual advertising 214 200 UAH
- Advertising spending 48 132 UAH
Initial data
Theme: food delivery to your home and office.
Region: Kharkiv and region.
Analysis period: 4 months.
Promotion tools: advertising in Google AdWords
Client’s advertising expenses (includes agency services): UAH 48 132.
Margin: 20%
ROI: 125%
Client’s income (data from CRM system): UAH 214 200