The outsourced PPC team begins a qualified client interaction with keyword research and analysis of an existing PPC campaign on Google or Bing, using both standard analytics tools and proprietary methods.
An expanded list of keywords allows you to optimise channels in terms of their effectiveness in search engines, build the right strategy and plan a budget based on ROI.
Launching a campaign with updated settings from «Around Web» for outsourcing contextual advertising is about placing content and choosing directions to manage PPC rates effectively.
Communication with the client
After launching PPC outsourcing, you need to track conversions and analyse traffic clearly. Since PPC advertising is dynamic, the process of communication with the client is an integral part of our activity.
The «Around Web» team of professionals continuously monitors traffic and provides the client with a transparent reporting system based on the results of implemented outsourcing activities.
There is no doubt about the competence of specialists in the field of outsourcing contextual advertising management. Even if your PPC advertising campaign is already functioning (albeit not as effectively as you would like it to be), you still have a chance to transfer your functions to more reliable hands. Professional marketers will be able to understand the essence of the ongoing process at any stage and seize the initiative based on competent analytics. An experienced outsourcing agency knows precisely how the PPC system works; therefore, a preliminary analysis is enough for it to integrate into the process.
Since launching a PPC campaign requires you to have the appropriate skills, time and financial resources, you may need more than the experience and qualifications of your employees may not be enough to do it. Accordingly, there is a need for additional hiring of several employees in related areas, and the cost of maintaining such a staff is undoubtedly growing. The outsourcing service will provide you with a comprehensive solution for recruiting a team of specialists specialising in strategy, contextual advertising on Google and Bing, design, content, analytics, etc.
The price of outsourcing Google and Bing contextual advertising services varies depending on the amount of delegated work, which you can negotiate with «Around Web» in advance. By default, such a list may consist of account settings, traffic tracking, key analysis and bid management, ad optimisation for SMM, remarketing, and much more. Under the usual business model, you can try to do it all on your own or with the help of your office. Still, no one cancelled the salary of a marketer, analyst, designer, and contextologist. At the same time, a balanced set of digital services can cost a PPC outsourcing customer much less and will not exceed the average monthly salary of your in-house marketer.
«Around Web» customers and the outsourced PPC team are a kind of tandem of like-minded people. The customer generates ideas and brings the tasks to the performer. At the same time, the agency's high-class team of specialists performs the appropriate settings and activities to promote the product using PPC. The specialisation of each of our employees has as its goal the implementation of narrowly focused functions of an expert, which in general brings the customer's company a synergistic effect from the received outsourcing services.
«Around Web» Digital Agency continuously monitors industry trends in PPC outsourcing to provide its clients with access to up-to-date marketing knowledge. The improvement of the PPC strategy on outsourcing and the implementation of developments in the customer's advertising campaign is based on those cases and tests that our experts have already encountered. And therefore, such cooperation will make PPC as effective as possible.
A complete algorithm for outsourcing contextual advertising services consists of a cycle of operations that begins with data collection and analysis, market and competitor research, and keyword analysis. Next, the outsourcing advertising agency proceeds to develop a strategy regarding content, placement channels and directions for generating targeted traffic. It also determines the cost and budget based on the planned PPC volumes and key performance metrics. Setting up an advertising campaign and an analytics system is the next step for specialists: we test headlines and keyword groups, build bidding strategies, select analytical tools and monitor them on an ongoing basis, make adjustments, etc. Also, an important element of PPC outsourcing is the ability to set up remarketing and retargeting for existing campaigns and a campaign on the Display Network.
The cost of outsourcing PPC services is formed based on your requests, business scaling, budget and other factors. In addition, the package price may include setting up media and mobile advertising, in-depth analytics, and more. Additional costs are also the services of a designer, SEO, site and SMM content manager, copywriter, brand manager support, etc., in the case of integrating PPC into the integrated marketing strategy of the customer company. To clarify the final cost of outsourcing services for contextual advertising in Google and Bing, you just need to contact our consultant, who will help you make all the necessary calculations completely free of charge, taking into account the wishes and complexity of such work.
Outsourcing of contextual advertising management from «Around Web» is transparent and objective. We are not silent about the results and procedures of our work. It is quite easy for the customer to track our activity; for this, it is enough just to monitor the analytics system and analyse the key PPC metrics (CTR, number of transitions and conversions, etc.). Another important indicator is the ROI for PPC, which reflects the real return on financial investments in advertising activities. Complete information about the launch of contextual advertising is provided in the agency's regular reports, which simultaneously contain recommendations for optimisation.
There are additional opportunities to increase the effectiveness of outsourcing contextual advertising management. So, simple actions aimed at testing ads, choosing the right keywords, constantly monitoring traffic, correct account settings, etc., can provide qualitative and quantitative positive dynamics of PPC performance. «Around Web» experts will help you systematically monitor and analyse PPC results and respond to consumer behaviour promptly, making appropriate adjustments to your strategy.
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