Contextual advertising for an online store of equipment for service stations

  • Total income from contextual advertising 113 400 UAN
  • Advertising spending 8 800 UAN

Initial data

Theme: online sale of service station equipment.
Region: Ukraine.
Analysis period: 4 months.
Promotion tools: advertising in Google AdWords, advertising in Yandex.Direct.

Client’s advertising expenses (includes agency services): UAH 8,800.
Margin: 19%
ROI: 144%
Client’s income (data from the CRM system): 113 400 UAH.

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