Launch of Adwords and Direct for online confectionery

  • Total income from contextual advertising 93 000 UAN
  • Advertising costs 6 766 UAN

Initial data

Theme: making cakes and pastries to order via the Internet.
Region: Kharkiv and region.
Analysis period: 1 month.
Promotion tools: advertising in Google AdWords, advertising in Yandex.Direct.

Client’s advertising expenses: UAH 6,766.
Margin: 40%
ROI: 449%
Client’s income (data from the CRM system): UAH 93,000

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