Launch of contextual advertising for an online electronics store

  • Total income from contextual advertising 4 991 805 UAH
  • Advertising spending 518 980 UAH

Initial data

Theme: online sale of household appliances.
Region: Ukraine.
Analysis period: 7 months.
Promotion tools: advertising in Google AdWords, advertising in Yandex.Direct.

Client’s advertising expenses (includes agency services): UAH 518,980.
Margin: 11%
ROI: 58%
Client’s income (data from the CRM system): UAH 4,991,805

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