- Traffic per day: from 0 to 1800
- Promotion Deadline: 3 months
This case describes the promotion of an aggregator site from scratch. At the initial stage, there was only a domain with 16 years of history, and the customer’s idea was to create a platform for aggregating ads from various similar sites on its basis.
Traffic for SEO optimization period: from 0 to 1,800 per day
Operations per SEO optimization period: from 0 to 60,000 per day
Main SEO works
The site avtopoisk.ua is an aggregator for searching for cars and collecting ads for vehicles for sale from various sites. Promotion of the aggregator started from scratch – at the time of contacting Around Web, the customer had only a domain name and an idea.
First of all, SEO specialists and HR manager started forming competitor and keyword research, creating a structure and technical recommendations for website development and finding a programmer with sufficient qualifications to implement these recommendations. Then, we started to develop a comprehensive SEO strategy, focusing on technical and internal optimization, in parallel allocating time to prepare content for the future site. After the launch, we connected link building and achieved a very good result.
Aggregator website promotion: Technical part
A site with a huge number of pages was planned. It was important to make the correct page structure, so initially, keyword markers were collected to understand the semantics and build the correct structure of the site.
When developing such a site, the most important stage is the preparation of recommendations from an SEO specialist. Later, the development based on the terms of reference, with in-depth elaboration of the site functionality by SEO specialists, led to the final growth of the site’s indicators after the launch.
We started a technical audit after preparing the site on the test domain (before launching it on the Internet). It included many recommendations to minimize further revisions and launch the site into the index as ready and optimized as possible from the technical side.
Since the TOR for the development included recommendations on the structure of pages, the formation of URLs and their structure, the creation of sitemap.xml, robots.txt, correct pagination, requirements for site loading speed, layout, etc. at the time of the technical audit critical errors that block indexing and scanning were absent.
The functioning website was translated from www and http after launch. Using a short domain name and a secure site version is quite important for both SEO and behavioural factors.
Aggregator website promotion: Content optimization
In parallel with technical optimization, work with content was carried out. Prospective commercial pages and blog articles were selected first of all for the development of text descriptions.
Developed pages immediately took good positions and gave traffic, for example, let’s give the results of positions of high-frequency queries for the page “Autobazaar Kharkov” – for 2.5 months the queries entered the top 10:
Automotive ad aggregator keyword positions
We analyzed competitors and started writing copywriter’s terms of reference based on the keywords we had previously researched. Keyword research was focused on prioritized pages with high potential. After translations, the texts were immediately added to the site and sent for indexing.
As the metadata template was initially added, unique meta tags were gradually written into the pages and the texts.
Additionally, to increase the number of words on the pages and to increase relevance with keywords, we added question/answer blocks and blocks with prices to the commercial pages, which contain links to machine cards.
Pricing Tables:
Popular Questions:
Aggregator site promotion: Linking
Для улучшения внутренней перелинковки добавили блоки с регионами и марками авто на главную страницу, на регионы добавили блоки с марками, на страницы марок – блоки моделей и регионов.
Блоки для улучшения перелинковки:
Aggregator site promotion: Backlinks
Once the site was launched, the commercial pages began building links and building the site’s link profile.
We carefully select sites to place links to, focusing on the quality of the site, subject matter, and natural placement; we use links of various types.
Results
Despite the high competition of automotive queries and well-known competitor sites, we achieved a good result. The key success factor was the high-frequency queries niche, the age of the domain and the implementation of technical recommendations for SEO specialist at the stage of development. Thanks to this, the site got a pretty good result. Today, traffic indicators have increased from 0 to 1800 per day.
This is an intermediate result after we started working on SEO promotion of the aggregator website. We keep working, and the site is getting more and more traffic. We don’t plan to stop until we get traffic in the millions.
Conclusion
SEO gives good results when it is engaged at all stages: planning, development, project launch and maintenance. Spice it up with a domain with history, and success is assured!