Today, single-page sites Landing page are very popular. Landing pages have proved to be an effective tool for promoting goods and services. Such sites are specific and lack unnecessary information. It is essential to encourage the user to make a purchase, order, or register in a small text. The most important component of any landing page is quality selling text. Now you can order texts for the Landing page from a copywriter, and those who want to understand the essence of selling texts independently need to study the main characteristics of such a text.
What does the selling text for Landing Page consist of
So, the text for the Landing page starts with a title. Here it is crucial to attracting the attention of the visitor. Conventionally, headings for landings can be divided into three groups:
Aggressive. Such headlines consist of an invocation and an instant action. For example, sign up and get 20% discount.
Fact-based. These headings indicate some specific data or facts. For example, more than 1000 people have already ordered our products and are satisfied with the result.
Targeted. These headlines are aimed at a specific group of people. For example, for those who want a beautiful manicure.
Headlines that use facts and specific numbers are considered the most successful. Such headlines inspire readers’ confidence and visually make it possible to see the benefits of this offer visually.
Using aggressive headings is a controversial decision. Using an aggressive headline can evoke a defensive reaction in readers, that is, get the opposite result.
After the headline, you need to consider the unique offer carefully. The purpose of the proposal is not just to draw the visitor’s attention but also to convince him of the correct choice of this particular product or service. Here it is necessary to create an offer that would be difficult to refuse. A quality offer answers three essential questions – why you and not your competitors, why is this company better, and the disadvantages of your competitors?
By answering these questions, you can get a great offer that clearly shows the necessary information for the user.
The proposal must consider the target audience’s characteristics, preferences, and interests. Then, knowing what questions torment potential buyers, you can present a successful solution to problems.
The perception of Landing page is also influenced by the location of information. The most successful option is placing the most important message at the top of the landing page.
If your landing page has an application form, don’t do it in the form of an immense interrogation. Instead, create two or three required fields to fill out.
Successful landing pages have been using various buttons on their page for a long time. Gone are the days when it was necessary to call the manager, select the right telephone operator or spend money on calls. Now it is enough to click on the button with flashy names “Order”, “Register” and others. If necessary, managers will contact you.
Quite an essential component review. According to the reviews, visitors build their attitude towards this company. It will be ideal if reviews are left by well-known specialists or companies and famous people.
A successful presentation of information is considered a presentation in the form of a list. For example, you can list your benefits or essential product features in list form. The list is more accessible for visitors to perceive than voluminous and confusing tables with formulas, many columns, or other indicators.
It is very important in Landing page to pay attention to the amount of text. Too much material is difficult to perceive. As a rule, having seen a large text, the visitor will not read it; he will skim a couple of sentences at the beginning, in the middle, and at the end of the text. A better option is when the text is small and contains extremely important information that allows the reader to understand what is offered on this site, why he should choose you, and what benefits await him. You can also read about the step-by-step production technology or the history of the emergence of this product in the online encyclopedia.
How to write a sales text?
In the modern world, you can learn how to compose selling texts on your own, but if time is running out, then it would be best to order the text for the Landing page from professionals. To date, there are many web studios offering copywriting services. Experienced professionals know all the nuances of the text for the Landing Page and are able to create high-quality content much faster and more efficiently. An important aspect of a landing page is its SEO promotion, which is necessary to increase the position of the site in search engine results. For such purposes, the text is created not only taking into account the general perception, readability, and design but also from a technical point of view. For a successful landing promotion, you need to create exceptionally unique texts, with a good indicator of naturalness, nausea, and water. To achieve good results, it is necessary to study all the indicators that affect search engine promotion and what affects them. It will be difficult for an unprepared person to create a good text for a landing the first time, however, after several experiments and analysis of mistakes, it is quite possible to master the skills of a real copywriter and create an excellent text that can make a profit. Of course, this method requires a lot of effort and time, but it is up to everyone to decide how to get the text for an effective Landing page.