SEO copywriting

Copywriting is writing informative and advertising articles. Writing materials is done by a professional copywriter. In contrast to the usual, SEO copywriting helps to create articles,  that affect site promotion in the search engine. The main requirement for texts in SEO copywriting is their uniqueness and naturalness, and a certain number of key phrases and word combinations should be used.
The task of SEO copywriter is to edit the material under the interests of Internet users, as well as in compliance with the requirements of search engine robots. As a result, the material should turn out easy to understand and correct from a technical point of view.

Writing SEO articles

Until now, quality content plays a huge role in SEO promotion. Seo copywriting is a long and responsible stage in internal SEO optimisation. Here you should consider a number of criteria by which search engine robots study the information material of a web resource, determine its quality and subject matter. When studying SEO articles, search engine robots look at the level of water content, spamming, nausea, the number of key phrases and grammatical errors. In addition to technical compliance, the article must be readable. It should interest not only search engines, but also ordinary people.
There are no specific indicators that should be adhered to. For this purpose, competing content is analysed. Always strive for the highest indicators, but do not fall below the competitors.

1. Search engines’ requirements for SEO copywriting

   Consider the basic requirements of search engine robots for SEO copywriting.

   1. Uniqueness in SEO copywriting. This is the most important criterion, expressed as a percentage. There are a huge number of paid and free applications on the Internet to check articles for uniqueness. If the programme notices identical sentences, the percentage of uniqueness is lowered and the content makes it difficult to further SEO promotion of the site. Some people may think that it is easy to create unique content – you just need to replace the matching words and phrases with synonyms and the text is ready. However, the dry replacement of words with synonyms loses the readability of the material for living people, so copywriting is aimed at maintaining a balance between technical and human factors of perception of the material.

   

2. Nausea in SEO copywriting. Website promotion is also influenced by the nausea of materials – an indicator of the frequency of use of phrases. The higher this indicator, the less chance to promote a web resource. The level of nausea can be checked with the help of semantic analysis. There are classical and academic nausea. In the classical one, the full volume of the text is not taken into account, here the most frequently used expression is calculated and the square root is extracted from it. The result of this operation is an indicator of classical nausea. Academic nausea takes into account the full volume of the article and shows the ratio of the frequency of the most repeated expressions to the total volume of the article. It is measured in per cent.
3. The water content of an SEO article. The water content of the text also comes under the scrutiny of search engines during SEO promotion. High water content counts web page by search engine robots not relevant to queries. Water content in copywriting – an indicator of the number of meaningless expressions. Such words do not carry any semantic load and are called stop words. Stop words are pronouns, interjections, prepositions, abbreviations, appeals and introductory words. Water content is measured in per cent. The ideal content watermark is 0%. The higher the percentage, the less chance to promote the site in search engines. To lower the water content of an article, you should get rid of empty expressions and create useful and interesting articles.
4. Keyword phrases in SEO text. Keyword phrases are popular queries of users. There are 4 types of keyword occurrence in content – exact, direct, diluted and morphological occurrence. In the exact occurrence absolutely do not change the phrase, in the direct – the words do not change, but may involve punctuation marks, for diluted occurrence is allowed to use additional words in any part of the phrase, and morphological occurrence allows you to bow keys as you wish.
5. Naturalness in SEO. The naturalness of text is determined by Zipf’s law, which shows the frequency of repetition of words with a certain sequence. The more precisely this sequence is observed, the higher the percentage of naturalness and more chances for SEO promotion. On the Internet you can find a huge number of services to determine the degree of naturalness. The most popular of them are 1y.ru and pr-cy.ru.

The most important thing in SEO copywriting is to keep users in mind and write easy-to-read articles first, and then adapt them to the requirements of search engine robots