SEO optimisation is the most effective way to promote an online resource. With its help, you can bring the site to the first position in the output and enjoy an increase in traffic, which increases the number of sales and prosperity of the business. However, there are cases when, while complying with seemingly all the requirements, search engines do not let the web portal in the top 10. All this is the effect of sanctions imposed on the site. The cause of filters can be various factors. Basically, these factors are associated with poor-quality content or link mass.
What are sanctions?
Sanctions are certain actions of search robots or administrators aimed at temporarily removing a site from the output, lowering positions, and hampering SEO site promotion. Sanctions arise due to suspicious actions of a web resource (using absolutely non-unique content, buying a huge number of links simultaneously and others). Often, as a result of search engine sanctions, the site simply leaves the top, but there may be more severe measures for more serious violations.
Varieties of search engine sanctions
Depending on the degree of violation, the source is subject to different sanctions:
- Ban. Search engines exclude all pages of the resource from the index.
- Site pessimisation. Search engine robots lower the position of the Internet portal, taking the resource out of the TOP.
- Remove pages of the Internet resource from the output. Web pages are temporarily or irrevocably excluded.
- Ignoring some of the factors that affect web portal promotion.
Sanctions by Google and other search engines
Different search engines have their own filters, which are set manually or automatically.
Google Sanctions:
- Panda. Analyses content quality and reacts to non-unique content or content copied from other sources.
- Baby Panda monitors the number of adverts and downgrades the position of a web portal with an overabundance of adverts at the top of the ad unit.
- Penguin. Examines the quality of link mass and filters portals with unnatural backlinks.
- EMD. Domain validation: The filter aims to reduce the influence of domains with direct query occurrences.
Sanctions from other search engines:
- You’re spammy. This filter pays attention to the number of key phrases. Too frequent use of keys in the text leads to deplorable results, the resource is taken for spam and sharply loses its positions.
- You are last. The page has been moved to the very last place in the results for non-unique, useless, and irrelevant information in the articles.
- AGS. The sanction targets auxiliary sites (satellites), which often carry useless and unnecessary information.
- Sanctions for suspicious improvement of behavioural factors. Fixes behavioural factor tampering and lowers the position of the web portal.
- Link explosion. A sharp increase in link mass in a short period of time is strictly controlled by search engines.
- Nepot filter. Reduces or disables the influence of tee located on the resource on promotion.
- Sanctions for similar snippets. The filter is applied to identical snippets (similar fragments in the code).
- Affiliate Filter. Web portals are checked for the presence of identical owners. Different sites with the same owner sharply lose their positions in the output.
What can you get sanctioned for?
Let’s take a look at the most common reasons that lead to search engine robot penalties:
- Copying of texts resulting in non-unique content of the web portal;
- A large number of internal takes;
- The presence of virus programmes;
- The web resource is often inaccessible;
- Poor quality of link mass;
- A large number of key phrases;
- The web page does not respond to the request;
- The reference mass is unnatural;
- Excessive volume of adverts;
- Spontaneous increase in the volume of link mass;
- Suspicious improvement in behavioural factors;
- Illogical placement of a large number of indexable links.
Activities to get out from under the sanctions of search engines
All actions in this case are aimed at meeting the requirements of search engines Google, Bing and others. In order to remove the sanctions is carried out a detailed analysis of the link mass, research and detection of errors on donor sites, a detailed report on the exclusion of low-quality links, experts work on their removal, a second study of links, including manual verification.
What the sanctions removal service leads to
Removing search engine filters leads to:
- to regain their positions in the rendition;
- organic traffic growth;
- to increase conversions;
- cleaning the site of low-quality links;
- eliminating low-quality content.
It is important to remember that the absence of a site in the TOP does not always mean the presence of filters. Sanctions manifest themselves in the form of a sudden demotion of pages from the top ten or exclusion of web pages from the index.