SEO website promotion price 2024
To calculate the cost of SEO website promotion, you need to analyse the data below:
- determine the size of the site and the number of promoted categories together with the customer;
- check your competitors in the top search engines for age, number of pages, number of incoming links;
- determine the complexity of promoting key phrases from the semantic kernel based on the analysis of the TOP keywords;
- Determine the total budget for promotion based on the overall competitor analysis and the complexity of the promotion phrases.
For 80% of projects, it is enough to determine the number of pages to be promoted. Knowing this, you can choose a suitable tariff package from our table, so you will know the price of SEO site promotion in advance:
| Bundle 1 | Bundle 2 | Bundle 3 | Bundle 4 | Bundle 5 | |
|---|---|---|---|---|---|
| Promoted pages (categories or services)* | up to 5 pp | up to 10 pp | up to 15 pp | up to 25 pp | up to 50 pp |
| Cost of site promotion | $185 | $275 | $380 | $515 | $835 |
| – Keywords | 250 | 600 | 1050 | 2250 | 5250 |
| – Hours of work per month | 10 | 15 | 20 | 26 | 39 |
| – Cost of work | $150 | $225 | $300 | $390 | $585 |
| – Budget for text and links | $35 | $50 | $80 | $125 | $250 |
| – Reviews on Google Maps (per month) | 1-2 pcs. | 2-3 pcs. | 2-3 pcs. | 3-4 pcs. | 5-6 pcs. |
| – Facebook reviews (per month) | – | 1-2 pcs. | 2-3 pcs. | 3-4 pcs. | 5-6 pcs. |
| – UI/UX works | – | – | Free (1 hr) | Free (1 hr) | Free (2 hr) |
| – In-depth analytics (per month) | – | – | – | – | Free |
* The whole site is promoted, but the main focus is on the promoted pages (categories or services)
Note that the cost of SEO promotion of the site consists of two components: the number of hours of work of specialists and the budget for direct costs (links, copywriting…). It is important that only after analysing the niche can give an estimate of the budget for direct costs at the moment. Remember that the price of website promotion may vary depending on your additional requirements.
**When the direct cost budget increases, we will review the number of specialist hours as the workload increases.
To enhance the SEO effect, you can increase the price of website promotion
| Reviews Google, Facebook | 1 pcs. | $3 |
| Copywriting | 1k characters | $3-6 |
| Crowd-link | 1 pcs. | $3 |
| Article link | 1 pcs. | from $10 |
| Article link | 1 pcs. | $1 |
SEO promotion price of additional services that help you better market and understand your business
| For bundle 1 | For bundle 2 | For bundle 3 | For bundle 4 | For bundle 5 | |
|---|---|---|---|---|---|
| UI/UX works | Free (1 hr) | Free (1 hr) | Free (2 hr) | ||
| Marketing audit of a niche | $60 | $90 | $120 | $150 | $250 |
| Developing an Internet marketing strategy | $35 | $60 | $75 | $90 | $130 |
| In-depth analytics (per month) | $25 | $35 | $35 | $35 | Free |
Some of our clients order a full analysis to estimate the cost of SEO before starting work on search engine promotion. This service costs from $50, but it is free of charge on condition of further site promotion with us. Thus, you can order a search audit of the site separately or get it during the first month of SEO optimisation, the price of which will not change.
From what the price for SEO promotion is formed
From the performer’s position, the cost of promotion of the site is made up of the main costs that he bears. All of them can be divided into three main groups:
- hours spent on search promotion, including internal optimisation, preparation of technical tasks for designers, layout designers, copywriters, etc.;
- costs of acquiring links on specialised services (article and link exchanges) and directly from donors;
- costs of text preparation by copywriters;
- additional items of expenditure.
As a result, the simplest but quite working formula, which allows you to find out the cost of search engine promotion, is as follows:
Price = amount of time spent by SEO specialist * cost per hour + costs of buying links and texts.
But for each specific promoted resource, you need to clearly define the amount of work and labour costs and correctly decide how many links to acquire and texts to write. So, if a small corporate website, to achieve the expected results, requires 8 hours a month, then an online shop with an average range of goods will not be enough, even 20 hours.
A-round offers the most suitable SEO plans with different prices for different projects.
What directly affects the price of SEO website promotion
Nothing generally prevents you from ordering a budget version of a promotion designed to promote 4-5 pages for a much larger web project. Just in this case, the results obtained will not satisfy the customer. Because of this, the first point determining the cost of SEO is the number of promoted pages of the web resource. It usually depends on the list of services and/or the number of products online business. The more of them, the more seriously they will have to work with SEO-specialist and more difficult and longer site optimisation: the price, as a consequence, also increases. Plus, purchasing links and preparing texts for 2-4 pages costs significantly less than in the case of a much larger, multi-page project.
The second factor that depends on the number of pages promoted is the number of queries for which promotion is carried out. There is a direct relationship between them: as the first increases, the second also increases, often exponentially.
What else can affect the price of SEO website promotion:
- types of promoted queries. To promote a site in search can be both popular high-frequency (HF) queries and low-frequency (LF). The first requires active link building and high costs but can bring to the project a huge traffic, and the second can be at the top even with competent internal optimisation and minimal investment, providing a slight increase in attendance but at the expense of the target audience;
- region of promotion and the level of competition in the subject. For example, it is a little easier to bring a site in Kherson to the TOP than in Kyiv because, in the latter case, the business has more competitors on the Internet. In some niches, even regardless of region, the competition is quite low, which means that, at least, you can spend less money on links, counting on high promotion results;
- the initial state of the site. If the resource is not too convenient and has an outdated design and weak functionality, then for effective SEO promotion, simply optimisation may not be enough: users going to the resource from the output will immediately leave it, which will worsen behavioural factors and negate most of the investment in promotion. In such a situation, spending on usability improvements and/or project redesign at the first stages of cooperation with an SEO agency is advisable.
Promotion terms – from 6 months
The above factors affect not only the cost, but also the time of promotion. In highly competitive topics and regions, if you focus on HF keys and have internal problems on the site, you have to wait longer to get to the TOP than in the case of HF phrases, low competition and good initial condition of the web resource.
Around Web is focused on achieving results quickly, but the minimum required promotion period is six months. Therefore, if you are interested in the approximate total cost of search promotion in general, the price for one month should be multiplied by 6.
Guarantees
The sphere of SEO is difficult to predict. You can not 100% guarantee that to enter the TOP on a particular pool of search queries will take 5 months or need to pay a total of exactly 1500 dollars. Possible changes in search algorithms, it happens that the customer without warning the contractor makes adjustments to the site, their negative “contribution” can make the actions of unscrupulous competitors.
The main guarantees of A-round Studio are:
- fulfilment of the full list of works in accordance with the paid tariff;
- honouring your commitments;
- transparent reporting;
- satisfaction of already existing customers, positions in rendition, traffic and sales which grow thanks to SEO-promotion.
Additional services
The price of website promotion may increase due to additional work on the site, including:
- improving the usability and interface of the site;
- Creating an internet marketing strategy;
- in-depth analyses;
- tools to enhance the SEO effect (crowd-marketing, preparation of testimonials, referencing and social links, etc.).
Ask our consultants for details now.