Quiz Builder – what it is and how quizzes help increase conversion rates

One of the main goals of promoting websites and other resources is to attract leads. Quizzes are often used to increase leads from the total number of site visitors. One of the advantages of using this tool is the ability to create a quiz on your own without hiring a programmer and the cost of paying for his services. For this purpose, a quiz builder is used, which we will tell you about in this article.

What’s a quiz?

Quizzes are interactive forms of content that allow the user to participate in surveys and offer personalised recommendations or bonuses based on the answers provided.

Quizzes can increase an online shop’s conversion rate from 2% to 14% and, in some cases, even up to 30%.

Advantages of using quizzes:

• Attracting the target audience’s attention through interactivity motivates users to visit the resource.
• Increase audience engagement: An interesting survey has led visitors to spend more time on the site and explore offers of goods and services.
• Collecting data on potential customers, their interests, requests and preferences to build an effective marketing strategy.
• Personalising offers for a specific user increases customer loyalty and encourages them to make a purchase.
• Rewards in the form of a personalised discount or bonus for completing a survey incentivize the user to complete the quiz, which increases the site’s conversion rate.

How to use the quiz

Using a quiz builder allows you to simultaneously set up a variety of surveys for different product categories and target audiences. This allows you to personalise the resource as much as possible, giving the user the feeling that the site and the product (service) offered on it are the ideal options.

There are several options for using quizzes.

Instead of landing pages (lendings) when targeting and any other advertising

The site’s landing page lists all the advantages of the product (service) and appeals to make a purchase. This is a classic technique, sometimes quite boring for visitors and encouraging them to look at competitors’ sites.

However, creating a quiz related to the theme of the resource and its products significantly increases the audience’s interest.

Quiz lending involves creating a simple one-page site with a posted survey or quiz. After taking the quiz, the visitor can read the results or leave an e-mail to receive them.

Most importantly, after passing the quiz, the potential client sees a unique, personalised offer based on the answers to the questions.

A website quiz made in game form is good because it quickly reveals the visitor’s requests and expectations from the product (service) without being overloaded with advertising and descriptions of product advantages.

Online cost calculator for service/dimensions

Using a quiz in the form of an online calculator of the cost of services or size calculation (for example, for a site offering plastic windows) is a good way to get “warm” customers if the price of the product/service is not fixed. For example, a company’s site that produces exclusive furniture or stretch ceilings.

It is convenient for the visitor that there is no need to write or call a manager to find out about the cost; you can simply enter the parameters into a form and receive a calculation. The resource, having received the client’s data, can work with him in a more personalised way—offering a discount, free delivery, etc.

However, cost configurators are used on many sites. How can you stand out among competitors? Create a quiz with a non-standard configuration. For example, add a field “Colour” or “Surface texture” for the same plastic windows. Using a quiz for calculations differs from the usual calculator on the site in that it allows you to add different questions regarding the preferred product and illustrate the answers.

Product or service selection

Choosing the right product in an online shop is a long story. And the wider the assortment, the more time the user has to search for the right product, even with a detailed filter system. This often annoys the customer, so online shop owners often integrate a product (service) selection quiz.

The user only needs to answer a few questions, and the system instantly suggests options with the required parameters and offers to make a purchase.

For customer or employee surveys

A quiz designed to allow you to survey your staff or target audience. This is a great way to quickly respond to changing needs, identify expectations and get feedback.

For example, a company invites employees to take a post-training survey or customers to answer a few questions about the quality of a purchased product.

Video assistant on-site

Video Assistant on a website is a quiz format that helps users better understand a product or service and encourages them to take further action. This format allows you to combine the integration of a video on the site, which can be used as an advert, instruction or assistant, and a quiz.

Video Assistant works effectively on the following resources:

• Educational course websites: for choosing the best training programme.
• Online shops: for selecting products that best suit the customer’s needs.
• Online fitness and diet sites: to create personalised training and nutrition plans.
• Banks and financial organisations: to choose a loan or other product.
• Travel resources: to help you find the perfect tour or airline ticket.

Embedded element on a page

A quiz embedded on a website page allows you to retain the client longer, interest him, and obtain his contact details. The format of the survey can be any, depending on the direction of the resource. For example, “Answer 3 questions and get a 3% discount.”

The task of such a quiz is to increase conversion and obtain data, such as a potential customer’s e-mail address, which is included in the database for automatic mailing.

Pop-up ellin or popup on a website

A quiz in the form of a popup allows you to keep the visitor on the site and engage him in a dialogue. When using this format, when trying to leave the site or a few seconds after entering, the user sees a question or an interesting quiz that prompts the customer to a certain behaviour, such as to subscribe or contact a manager.

Marketing research

Quizzes are an essential digital marketing tool for collecting data, identifying the target audience’s needs or getting feedback.

The software divides users into separate segments based on their needs and requests by analysing the answers.

In addition, it is an excellent method of attracting visitors to the site, for example, by finding test results or getting a promo code.

Like a brief

A quiz brief is an interactive questionnaire that helps to clarify the client’s requirements and expectations before starting work on a project. This quiz format is in demand in the following areas:

• Websites of marketing agencies: These can be used to determine the goals of advertising campaigns, target audience, budget, preferences for promotion channels, etc.
• Design studios and freelance platforms: to gather design requirements and understand the style, customer’s wishes and specifics of the client’s business.
• Web development resources: to assess the client’s scope, functionality, structure and other requirements.

In addition, quiz briefs are often used on the websites of construction companies, beauty salons, medical clinics, educational institutions and other areas where it is important to know the needs of the target audience in detail.

Bonus on quizzes

Considering the effectiveness and popularity of interactive tools to increase conversion, the Boosting Lead service offers Ukrainian users a bonus: three months of free use of the quiz builder.

To get the bonus you need to:

• Register on the platform at the link: https://app.boostinglead.com/registration?lang=uk.
• Log in to myAlpari, write to the support service “I want a bonus” and specify the e-mail used during registration.

Bonuses will be credited to the account within a day.

Ready-made quiz templates

Boosting Lead service is not only a quiz builder. They also offer clients ready-made quiz templates tailored to their niche.

How do you set up a quiz?

As stated above, creating a quiz does not require a programmer. Below are step-by-step instructions on how you can quickly integrate a quiz into your website:

• Select a quiz template.
• Create a title.
• Create questions based on their logical sequence, tone of voice of the site, audience preferences, etc.
• Set the logic of transitions between questions so that, based on the answers, the user is shown the appropriate options or results.
• Customise the appearance so that it harmonises with the site design.
• If the quiz’s logic stipulates it, add a field for entering an email or phone number.
• After customisation, the platform will offer HTML code for embedding the tool on the site’s required page.
• Select the embedding method: on a separate page, in a popup, widget or as a link.
• If embedding manually, log in to the site’s administration panel and paste the code in the desired location on the page, for example, in an HTML block.
• Via a CMS or website builder, insert the code using HTML blocks or widgets. Most builders have built-in tools for inserting third-party scripts.
• Refresh the page and make sure the quiz is displayed and working correctly.

How to increase the conversion rate of targeted advertising: practical cases

Quizzes are great for increasing conversion rates of targeted ads due to their interactivity and personalised approach. Below are a few case studies on increasing targeting conversions.

Personalised surveys for lead forms

Step-by-step creation:

• Dividing your target audience into segments.
• Creating lead forms taking into account the speciality of each category of leads.
• Setting up targeted advertising for each lead segment.
• Analysing the results.
• Targeting optimisation.

Bonus offer

Algorithm of actions:

• Selecting a bonus programme and types of incentives: promo code, free consultation, free lesson, product demo, etc.
• Integrating information about bonuses into the lead form.
• Setting up targeting.
• Conversion analysis.
• Optimisation of advertising.

How to increase online shop conversions with quizzes

A properly created quiz can really increase the conversion rate of an online shop through engaging user interaction.

Here are some examples of effective quizzes:

• Personalised recommendations. A survey or quiz can be used to specify the user’s needs and characteristics: skin type, favourite colours or clothing style. The site then offers the visitor suitable products.
• Collecting leads and expanding the subscriber base. In exchange for a discount or free delivery, the user is offered to take a test and leave contact details to receive the results.
• Engaging users through mini-games. For example, offer the client to create a fashion image for a virtual model and select products based on the data.
• Target audience segmentation. Based on the quiz results, you can categorise users by interests and offer products based on, for example, lifestyle. Examples are sportswear for active people and trendy things for connoisseurs of fashionable novelties.
• Increase in the average cheque. Based on the quiz results, you can offer the main product and pick up additional products, such as protective glass and a case for a smartphone buyer.

Quiz builder is a simple and, without exaggeration, ingenious solution that can attract “warm” customers due to its interactivity and non-standard approach. Create quizzes and increase website conversion rate with us!