Targeted advertising on Facebook and Instagram

Such a goal allows you to show the advertising publication to as many people as possible from the selected target audience. The publication can be in a photo, video, or slideshow format. In this case, the cost of advertising on Facebook depends on the number of impressions this publication will receive. The more impressions, the higher the cost.

Such a goal allows you to increase traffic to the selected pages of your site. The publication can be in a photo, video, slideshow, or other formats and placed not only in the news feed but also in instant articles and in the right column of the PC. In this case, the price of advertising on Facebook depends on the number of clicks on the specified link.

Such a goal is designed to promote events and has the form of an invitation that can be placed in the news feed and in the right column on the PC. In this case, the price of advertising on Facebook will depend on the number of positive responses from users.

This goal directs users to the store where they can purchase the specified application. Depending on the type of this application (mobile or PC), the advertisement can be placed in the News Feed, Instant Articles, Right Column on PC, or Audience Network (banners, ads, and interstitials). Facebook sets the price for such ads depending on the number of downloads.

Each advertising setting item is selected individually and depends on the tasks of your business. Therefore, it is impossible to say exactly how much advertising on Facebook costs since each company is lined up in a unique order. It is important to remember that Facebook has no maximum limit on how much you can spend on ads. You can use all available promotion tools and spend $1,000 per day on advertising, or you can choose one or two and use them from time to time. But the minimum limit, although blurred, is around $ 5 per day.

Targeting allows you to show ads only to users who can become your potential customers. The wide functionality of ad settings makes it possible to narrow the audience as much as possible.

It is unnecessary to allocate considerable budgets to launch advertising on social networks. A reasonably low entry threshold allows companies with minimal budgets to advertise their product and test advertising hypotheses.

Unlike the same SEO, Targeting is designed to increase conversions as quickly as possible. And depending on the chosen goal (reach, traffic, etc.), you can track the results daily.

Since targeted advertising is not shown at the user's request, it should be attention-grabbing and not annoying. Therefore, it is necessary to update creatives and ads regularly to achieve maximum effectiveness.

Any tool brings results only in the hands of a specialist. Social media advertising is no exception. To achieve your goals, you need to set up advertisements correctly. Otherwise, you risk simply draining your advertising budget.