Search contextual advertising setup service
At the moment we have implemented more than 100 successful projects on search advertising and developed our own methodology of effective promotion of any sphere of business on the Internet.
- Know how to get things done
You will get the most out of your business.
- All the expertise the client needs is available
Your projects will be led by qualified specialists who have been familiar with search engine advertising for years and are sort of marketing gurus.
- We work transparently
You will receive accessible reports, which will record the entire course of the advertising campaign. We make campaign management flexible and focused solely on your goals.
Stages of launching and managing search advertising
The complex of works on promotion with the help of Google search advertising consists of the following stages:
- Analysing your business and main competitors
The first thing we do is delve into the details of your business as much as possible:
- studying its specifics;
- analysing early advertising campaigns;
- We draw up a portrait of the target audience and analyse competitors’ activities.
- Developing placement strategies
At the second stage, we carefully work out strategies for running an advertising campaign, agree on all KPIs based on the goals and objectives of the advertising campaign. You receive the most suitable strategies for placement in contextual advertising systems and choose the most interesting one.
- Creating advertising campaigns
Then we move on to the most important thing – creating ad campaigns for search advertising:
- First of all, to create PPC ads, we collect a full-fledged semantic kernel taking into account minus words and keyword match types;
- We write unique and competitive content and select the most relevant pages;
- add unique utm-tags to all links;
- set up bids for each ad or group of ads, as well as all the necessary parameters of the advertising campaign;
- We develop a separate strategy for attracting target audience from mobile traffic;
- we work out different formats of adverts;
- we regularly analyse behavioural factors;
- make recommendations regarding usability.
- Advertising optimisation
Next, we work on improving KPIs through optimising advertising campaigns:
- We optimise the semantic core of advertising campaigns, we remove all ineffective keywords and add new relevant queries instead;
- Connect tools such as remarketing, dynamic adverts and Google AdWords campaigns;
- We test combinations of several types of targeting, customise the search for the target audience by interests and other narrower segments;
- conduct A-B testing of several adverts;
- optimise the costs of advertising campaigns based on conversions.
- Analysing the adverts
We constantly collect analytics on the effectiveness of the advertising campaigns we run, using Google Analytics and other systems, and, if necessary, we make the necessary adjustments to the advertising campaigns.