Setting up contextual advertising for a furniture store

  • Total income from contextual advertising 366 000 UAH
  • Advertising costs 53 700 UAH

Given

Theme: sale of furniture, availability and on order.
Region: Ukraine.
Analysis period: 3 months.
Promotion tools: advertising in Google AdWords

Client’s advertising expenses (includes agency services): 53,700 UAH.
Margin: 48%
ROI: 310%
Client’s income (data from the CRM system): 366,000 UAH.

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